"Sorry,we cannot get you approved"...OUCH! How much did it cost the Dealer Principal for that customer to walk in the door?
Is it easier to replace the unit or the customer?
We offer solutions for almost every buyer. From Super Prime to downright bad credit there are solutions!
Yes,these programs come with a fee,a discount and stip's that must be gathered.Trouble is,most dealership personnel,(General Managers,Sales Managers and F and I managers) are on cruise control.Skimming from the top of the credit pool and getting by with a 35% credit approval ratio.There bills are paid so they must be doing a good job,right?
W R O N G !
That leaves 65% of prospects that the dealer let walk out the door.Hmmmmmm,very interesting.So Dealers,MFG's and Distributors spend all of their marketing dollars going after the top 35%.Why not offer programs for the other 65%? These are what is referred to as "Get Me done" buyers. Most will not haggle price,apr,back end products or fee's.All these buyers want to do is to buy a new or pre-owned powersports vehicle-NOW.
I have seen countless dealers drop their pants for the cash buyer-netting $500.00 or less on the deal and be happy with their decision.Well,kudos to you .You sold a bike to buyer that could buy anywhere.
Why are people with less than perfect credit treated worse?Snotty nosed salesman and managers look down their noses at these buyers as they escort them back out the door.
Well surprise! Surprise!
These buyers do not quit shopping when they leave your store-they just won't walk back in your store again nor their friends if they can help it-after all YOU couldn't help them.They find a way;Cash,Co-Signers or joint applicants...many Dealers do not have ANY sub prime lenders at all so even with 1/2 down the buyer still has no options at that location,.
Sitting around the dinner table these buyers talk about their experiences,how rude the personnel were to them,how they were ignored,etc....Many times a close relative will step up to be the hero! Next thing you know the customer you walked is riding the same day or shortly thereafter,from a unit bought not from your Dealership but from a competitors or through a private party..
Guess what? 98.7% of turned down buyers never even get a follow up call from their salesman asking if they have found another way to buy.(Cash,Co-Signer,etc...)
Go Pro Powersports Services has found key dealers in each state that want the business-some HAVE to have the business and are grateful for every deal forwarded to them and follow the lenders program to the letter and sell more bikes because of how effective the program is.
I know one Dealer that sells over 1,000 Units per month-with only 2% of buyers residing in their location' zip code.
So Mr. Dealer, if you and your "Professional" staff are happy with the small % of approvals buying from you today, good luck.Keep doing the same thing and keep getting the same results.
For those that want,no,have to have more business and would like to gross an average of $1,000.00 per unit ,I invite you to join our growing family of Dealers Nationwide.This week alone I received over 107 credit applications from Powersports Buyers across the USA that had been to a store and were then turned down. We would like to expand our "Key Dealers' across the USA to forward these "Pre-Approved" applications too.
Join our family-sell more bikes-make more money.
BE THE HERO!
Go Pro Powersports Services
-The End-
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